The growth of the Asian economy over the past decade has been phenomenal. Asia is the fastest-growing economic region, as well as the largest continental economy by both GDP (gross domestic product) and PPP (purchasing power parity) in the world, and Asia’s eCommerce economy also benefits from this boost.
Hong Kong in particular has seen a massive increase in its eCommerce economy. Within the space of 2 years, as recorded by Societe Generale, Hong Kong’s eCommerce revenue increase by 27% between 2015, and 2017. Furthermore, this increase is projected to be at over 100% by 2021. A major contributor to the growth of e-commerce in Hong Kong is WooCommerce.
What is WooCommerce?
Being the most popular WordPress eCommerce solution and currently accounting for 42% (and growing) of all eCommerce websites on the internet, Woocommerce is a free plugin from WordPress which adds e-commerce functionality to a user’s WordPress website and makes it possible for them to have an online store, turning a user’s WordPress website into an e-commerce website.
The WooCommerce plugin quickly became popular for its simplicity to install and customize and free base product, and currently, there are currently over 3.3 million live websites using WooCommerce.
According to Easyecommercehk.com, WooCommerce also ranks among the top 4 eCommerce platforms in Hong Kong
Here are 7 reasons why WooCommerce is gaining popularity in Hong Kong:
WooCommerce’s dependence on WordPress is its greatest strength. WordPress is certainly one of the best and most popular publishing solutions, and by placing its foundation on WordPress, WooCommerce inherits a lot of features. For example, if you want to add a YouTube video to WooCommerce products, simply place the video’s URL into the product description, and it will automatically appear in the post. Something else is that many well-built themes will actually make the video responsive so that it will adapt to mobile devices—the biggest source of internet traffic in Asia.
2. Content Marketing
Content marketing is the practice of creating and publishing useful, valuable content for the purpose of building relationships with folks who could eventually become loyal customers. Content marketing is also one of the most powerful tools that online sellers have for building a successful business over the long term. WooCommerce is basically a store with a built-in blog therefore it can be much more closely integrated with content marketing strategies. This feature might be creatively used to create landing pages for email or social media campaigns.
3. Easy to use
Users with no-experience also get the chance to easily create and customize their own e-commerce website powered by WooCommerce. According to Practical Ecommerce, WooCommerce is so easy to use that it only takes about 10 minutes to install and get it running. Even a total novice can set up their WooCommerce powered website in just 10 minutes or more if running slow.
More people will gravitate towards WooCommerce because of how easy it is. Everyone wants a platform that allows them to work efficiently and effectively while making their job a lot easier and time-saving. WooCommerce grants its users this much-desired benefit. Plus, the numerous plugins available to users also make the process easier.
This article, WooCommerce教學開網店必學步驟式指南, does a great job of explaining how to set up a WooCommerce store.
WooCommerce, and WordPress underlying it, also shares a feature with several modern eCommerce platforms in that it is extensible, meaning it can be extended to accommodate several features. Without exaggeration, there are tens of thousands of plugins available for WordPress, and hundreds, if not thousands, of plugins for WooCommerce, aimed at extending its functionality. WooCommerce plugins exist for many common features and function updates. And thanks to WordPress, writing custom plugins is relatively easy.
WooCommerce is part of the WordPress community that extends worldwide. This means that there are likely thousands of other users sharing your experiences, asking questions, and working to improve the platform. Merchants who choose to use WooCommerce benefit from this shared experience and the improvements it brings. As an example, search for “WooCommerce selling streaming video” on Google returns about 1.7 million results, including links to extensions and a link to a digital download tutorial on YouTube. And even more, the large number of WooCommerce users across Asia encourages the average Asian seller to become a part of this community.
WooCommerce comes with many shortcodes for adding product and eCommerce-related content to pages or posts. Shortcodes are bits of text that can be added to a post or page. These shortcodes invoke a function, which adds content. For example, if a marketer wanted to add products to a special landing page, it might be a matter of adding a little bracketed text.WooCommerce shortcodes can be used to insert order tracking information, user account data, change password information, edit user accounts, show recent or featured products, or show individual products.
7. International Payment Services
Woocommerce makes it easier for its users to sell their goods internationally with its helpful integrated payment services. That provides easy International payment options, and global shipping that aids the delivery processes of ordered goods.
Just a few years ago, there were really only a handful of good options for small eCommerce businesses, like those in Hong Kong But now, platforms like WooCommerce, Shopify, Easy store, Wix, and Webnode have made the process easier.
As a merchant in Hong Kong, now is the time to go online. Take the time to find the right eCommerce platform for your business. But know that WooCommerce is one of the solutions that deserve your consideration.